We are the ones who make all the exciting things happen. We are people with flexible minds, reasonable ideas, proven ways and rational courage. We prepare trademarks to evolve into brands. Plus, we create advertising campaigns and strategize their launch. Begin being.
Branding is crucial
Your product may be great, but it doesn’t matter unless those needing it are aware of its existence. So, the product requires attention. Not just anybody’s – the ones it was created for.
Trust is formed through consistency. What the trademark claims and how, what it looks like and how it acts – all of this reflects a unified sense and repeats itself. Otherwise, the audience loses confidence in the product.
The company is conceived by people who have faith in their ideas, and not solely moneymaking. The audience listens to those who show their principles rather than crave to exploit it by any means. Great brands, above all, are distinguished by their culture.
The market is packed with offers for any taste. An exceptional product and service quality become a universal constant. The audience will end up choosing those who sell good spirits.
First, we study the product, company, audience, competitors and allies, and then draw conclusions. This stage is necessary for our final resolutions to be as close to the objective reality as possible rather than them being based on what the situation “feels” or “looks” like, or what you expect it to be.
This stage involves building a brand platform in line with our own approach. A brand platform is a set of beliefs belonging to the brand, its self-awareness. Any further steps of the brand are based on precise knowledge of what it represents, its advantages, unique value points and its relationship to the audience.
Next, we give form to the sense – that’s visual identity. How the brand expresses itself through words (name, slogan, tone of voice, texts) and visual design (logo, palette, font, graphics), and maintains its overall image.
As a result of these steps, we develop a brand book (the brand’s code and a set of rules for its application) and communications strategy (future course of action). Communications strategy is how the world learns about you. For that, we select suitable channels (website, social networks, media, print materials, outdoor advertising, events etc.) and provide recommendations together with technical instructions for future contractors. Advertising campaign preparation for the existing brand undergoes the same procedures. The difference lies only in the scale of operations. In any case, research comes first, followed by fundamental message and design development, and only then can the implementation strategy be introduced.
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