IDEST BRAND BUREAU

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Your product may be great, but it doesn’t matter unless those needing it are aware of its existence. So, the product requires attention. Not just anybody’s – the ones it was created for.

Trust is formed through consistency. What the trademark claims and how, what it looks like and how it acts – all of this reflects a unified sense and repeats itself. Otherwise, the audience loses confidence in the product.  

The company is conceived by people who have faith in their ideas, and not solely moneymaking. The audience listens to those who show their principles rather than crave to exploit it by any means. Great brands, above all, are distinguished by their culture.

The market is packed with offers for any taste. An exceptional product and service quality become a universal constant. The audience will end up choosing those who sell good spirits.

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The process of forming ideas, associations, emotions and values in an acceptable state. Creating a story. Reducing the distance.

Branding is needed to build long-term relationships with your closed audience. In the future, it supports operational sales promotion. You can learn more about the meaning of branding

This is a verbal accessory of the brand. Components: name, descriptor, slogan, description of the company for clients and description as an employing company, additional texts as necessary.

This is the visual aspect of the brand. Components: concept, logo, palette, typographic solution, elements, illustration capabilities and brand images, system.

A formalized message, ready for distribution through selected communication channels. Needed to encourage compliance with outside actions.

The way the world learns about you and is interested in you. Communication is necessary in order to build relationships with your audience. Strategy - in order to move in a clear way, consciously choosing the necessary actions to achieve the goal.


This is the implementation of the company’s marketing strategy through cooperation with the brand bureau. A brand marketer is assigned to the project, who is responsible for achieving marketing goals, plans tasks for the month, records, monitors implementation and finds contractors.

Research of selected companies according to specified parameters. We draw up a comparative table of characteristics, study the selected businesses and compile a report.

Study the experience of consumers of the company's products (services) in order to discover insights or growth points, test a hypothesis, or study the buyer's path and behavior.

A corporate document for improving and accelerating the training of new employees, as well as an information “cheat sheet” for work.


In simple words, corporate culture = “this is how we do it.” We identify unspoken truths that people want to keep or introduce into the team, fix the rules and formalize everything into a specific charter.

This is a business interview-meeting at which, together with the founders and key people of the team, the state of the brand is determined, ideological questions are raised, point A is fixed and point B for brand development emerges. 

2 hours of intensive communication with a professional brand manager to promote the company or discuss specific issues.


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Our request: 

- 2 years of experience in the field;
- knowledge of Adobe Photoshop, Illustrator, Readymag;
- development of logos, corporate graphics and visual systems;
- development of POS materials (menus, catalogs, packaging, etc.);
- development of logo books and guide-lines;
- preparation of layouts for printing.
- independence, responsibility and curiosity.

Our request:

- 2 years of experience in the field;
- literacy, erudition, and attention to details;
- development of names and slogans;
- development of creative ideas for advertising campaigns;
- writing texts for different purposes;
- independence, responsibility, and curiosity.
- Upper-Intermediate English level.




Our request:

- 1 year of experience in the field;
- independence, flexibility, responsibility, and curiosity;
- communication with the client, the ability to convey your thoughts clearly and competently ;
- consistency, love for spreadsheets and timelines;
- communication skills, participation in in-depth interviews;
- planning and organizing workflow;
- finding contractors, monitoring of the implementation;
- empathy for clients and colleagues;
- Upper-Intermediate English level.




Vacancies

Graphic designer

Copywriter

Manager

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